P.I.N.K.I.E. Party Raises Breast Cancer Awareness and Encourages Mammogram Screenings

Lanham, Maryland – On Saturday, October 10 from 9 a.m. to 3:30 p.m., Doctors Community Hospital will host a P.I.N.K.I.E. (Purposely Involved N Keeping Individuals Educated) Party.  At this community health event, women can enjoy a wide range of relaxing activities as well as receive their annual screening mammograms.    Also, those who are uninsured can learn about our free mammogram program.

According to the American Cancer Society, an estimated 231,840 women were diagnosed with breast cancer in 2014, surpassing lung cancer among new cancer cases in the United States.  With 40,730 women dying from this disease, it is ranked as the second leading cause of cancer deaths.  In Prince George’s County, the Maryland Department of Health and Mental Hygiene reported that 549 women were diagnosed with breast cancer with 133 related deaths in 2014.  When compared to other jurisdictions in Maryland, Prince George’s County has the highest mortality rate.

“There have been many reports about the reasons why women may choose not to get mammograms.  Whether it is accessibility, inconvenience, fear or misperceptions, we are dedicated to finding solutions that can help more women receive life-saving mammograms,” stated Terrie Trimmer, director, Center for Comprehensive Breast Care.  “So, in addition to the various free services that we provide to the community, we have partnered with It’s in the Genes to help the hospital host a P.I.N.K.I.E. Party.”

It’s in the Genes is a health advocacy organization dedicated to advancing breast cancer awareness and its impact on underrepresented people within the community.  Victorianne Russell Walton, founder of It’s in the Genes, contributes first-hand knowledge about the anxieties of getting regular screenings and the challenges of managing this disease. “What better way to break barriers and myths about breast cancer than at a P.I.N.K.I.E. Party. This is a community party – are we going to have fun, yes. Are we going to educate you, yes.  We are going to fight this disease together and win – YES!” stated Russell Walton.

The central focus of the P.I.N.K.I.E. Party is to raise awareness about breast cancer and the importance of mammograms.  At the same time, the fun atmosphere and screening opportunities can help alleviate the anxieties and access barriers that some women may encounter.  At Doctors Community Hospital’s P.I.N.K.I.E Party, women will receive:

  • Annual mammogram screenings
  • Clinical breast exams
  • Breast health education
  • Manicures and hand massages
  • Seated massages
  • Body wraps
  • Healthy hair tips (braiding and barbering)
  • Toning workouts
  • Reflexology
  • Zumba
  • Music
  • Swag bags
  • And lots more


Date: Saturday, October 10, 2015

Time: 9 a.m. – 3:30 p.m.

Location: Doctors Community Hospital, Top-Level of Emergency Department Garage, 8118 Good Luck Road, Lanham, Maryland 20706

RSVP: Call 240-242-7422 or visit http://ow.ly/RroCr


Breast Screening Recommendations

Women should get regular screening mammograms to help detect breast cancer early – when it is most treatable.  Women should be screened for breast cancer at:

  • Ages 40 and older – have mammograms and clinical breast exams yearly
  • Ages 20s and 30s – have clinical breast exams as part of regular health assessments at least every three years
  • Ages 20 and older – perform breast self-exams and notify doctors of any changes immediately


About Breast Cancer

Breast cancer is a disease in which malignant (cancerous) cells develop in breast tissue.  Though early-stage breast cancer does not always have symptoms, some may develop as the tumor grows.

  • A painless lump in or near the breast
  • A change in breast size or firmness
  • Nipple itching, burning, rash, turning inward or discharge
  • A warm area in the breast
  • Breast skin changes such as dimpling, a sore or a rash
  • Swelling in the armpit

Upon experiencing any of the above symptoms, women should contact their physicians immediately.