Hospital Adopts New Parent Brand to Communicate Its Community Growth

Lanham, Maryland – Doctors Community Hospital has grown from a single hospital in Lanham into a healthcare network with more than a dozen affiliate locations throughout the area.  To communicate a unified identity in the market, the organization has launched a new parent brand – Doctors Community Health System.          

A small group of physicians founded the hospital as an acute-care facility in 1975.  Starting with one building on Good Luck Road in Lanham, Maryland, their goal was to improve the community’s access to high-quality and comprehensive health care. Since that time, that footprint has expanded.  Today, the organization provides all-private patient rooms, 15 operating rooms, a modern emergency department, a mobile health clinic and more than a dozen ambulatory centers located throughout Prince George’s County and in Anne Arundel County. 

“Given our significant growth, we need a new overarching and inclusive name to communicate our tradition of having exceptional doctors who proudly serve our wonderful community.  At the same time, there must be a clear connection with our industry and growth within the market.  ‘Doctors Community Health System’ achieves both of those objectives,” stated Phil Down, president.

As part of this branding initiative, the system’s flagship – Doctors Community Hospital – will retain its name and logo.  However, for many of its locations not on the main campus in Lanham, they will gradually adopt the new system brand. 

A marketing campaign will launch to raise awareness about this new brand.  The campaign’s theme will be “Let Our System Care for Yours.”  According to Angela Wilson, senior director of marketing and communications, “This campaign highlights the similarities between the system of the human body and that of our organization. For example, the human body is a complex system with each part playing an important role in supporting wellbeing.  Similarly, Doctors Community Health System has a network of services at many locations – all focused on helping people maintain and improve their overall health.”

Down continued, “We are honored to expand our ‘passion for caring’ mission throughout Prince George’s County and beyond.  As a result, we will continue our endeavor to help more people get the exceptional care they need and deserve.”

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Doctors Community Health System is a network of medical and surgical services provided throughout Prince George’s County and in Anne Arundel County.  At the heart of this network is its flagship – Doctors Community Hospital in Lanham, Maryland.  To complement the hospital’s high-quality and comprehensive services, the system has more than a dozen centers of care in Bowie, Camp Springs, Crofton, District Heights, Greenbelt, Hyattsville, Lanham, Largo, Laurel, Riverdale and Temple Hills.  Also, the hospital has been rated as a high-performing facility for heart failure by U.S. News & World Report in 2017-2018 and designated as a primary stroke center by the Maryland Institute for Emergency Medical Services Systems.  Doctors Community Health System has experienced physicians, nurses and other healthcare professionals who specialize in:

Ambulatory Surgery
Breast Health
Diabetes Care
Digestive Disease Care
Emergency Services
Imaging Services
Infusion Care
Orthopedic Services
Primary Care
Radiation Oncology
Rehabilitation Program
Sleep Center
Surgical Services
Transitional Care
Wound Care

For more information, visit DCHweb.org or call 301-DCH-4YOU (301-324-4968).